The Sandbox Hour

You've used the chatbot. You haven't built anything yet.

One hour, one-to-one, with a former CIO. You bring a real problem from your own life, you're on the keyboard, and by the end you've built a working app and put it live on the internet. Not a demo you watched. A thing you made.

Chatbot vs sandbox

Most senior leaders know AI as a chatbot. You ask, it answers, you move on. After a few months it feels like you've seen what the technology is.

You haven't. The other way to use it is to describe a small tool you want, watch it get built, and put it live. That's the sandbox. Most senior leaders never try it, because building looks like something for developers. It isn't, and finding that out first-hand changes how you see the technology.

The main event

A Sandbox Hour

A one-to-one, hands-on AI session for senior leaders. No code, no jargon, no slides.

1

Bring a problem

Something small and real from your own life. Not a work case study, not a strategy question. The pettier the annoyance, the better it works.

2

Build it, hands-on

You drive, I coach the prompts. No code, no jargon, nobody watching over your shoulder from IT.

3

Ship it live

It goes on the internet, on a real URL, before the hour's out. You leave with the thing, not the idea of the thing.

Counterintuitive

Why we start with something trivial

Everyone assumes the way in is a work problem — a real business case, something that matters. It's the opposite. Work problems come with stakes, compliance, politics, and the quiet fear of looking out of touch in front of people who report to you.

A personal problem has none of that. No one's watching, nothing's riding on it, and the penny drops in a way no work example manages. You feel what the tool can do with your own hands, on something you actually care about. Then you walk out and see your whole business differently. That's the trick, and it works every time.

A work problem
Stakes Compliance Politics Eyes on you
A personal problem
“Who's dropping which kid where on Saturday”
Nothing riding on it. That's the point.
Why this matters for a leader

From a toy app to how you lead

The app you build in the hour is deliberately small. The shift isn't. What changes is how you get things done, and what you think is possible in the first place. And because you've built the simplest version yourself, you can judge the bigger ones from something you've made, not something you've been told.

How do you use AI?

Level 1

Watching

Tried it once. Hasn't been back.

Level 2

Asking

Questions in, answers out.

Level 3

Sparring

Thinks with it. Argues with it.

Level 4

Building

Makes tools that keep working.

Level 5

Connecting

Wires it into team and systems.

Level 6

Leading

Sets how the whole business uses it.

The sessions move you up the levels, one guided build at a time.
Where it came from

The same thing happens in session after session with senior leaders: give someone an hour, their own problem, and a guiding hand, and it lands in a way no amount of reading or webinars gets near. People don't want another briefing — they want a room where no question is too basic and they can put their hands on the thing.

Who it's for

Senior leaders across every function, not just technology — CEOs, CFOs, MDs, founders. Anyone who wants to be genuinely fluent with AI, not merely briefed.

Jawaz Illavia
Who runs this

I'm Jawaz Illavia, a former CIO and CDO (Carlsberg, Reckitt, Walgreens Boots Alliance) who got fluent with AI by building things, badly at first. This is the hour I wish someone had handed me: you bring a real problem, you're on the keyboard, and you leave having built something that works — alongside a peer who's been in your chair.

What people say

From the first sessions

Absolutely loved the hour with Jawaz to create what essentially helps me plan my daily commute on the train. His approach encouraged curiosity, encouraged strong prompting, and taught me the tools that have been right at my fingertips!

Nick HeathDirector, Takeda

My hour with Jawaz was nothing short of brilliant. In just 30 minutes, he helped me transform my ideas on paper into a functional website.

Jennifer BackerChange Management Leader

Recently did this with Jawaz and it was fantastic. Given me loads of ideas.

Jonathan PotterFounder, PerfectRebel

Founding cohort — currently free

We're inviting a small founding group to the sessions, a few at a time. No fee — what you give back instead is your feedback, a testimonial, and helping spread the word.

Join the waitlist
Take part

Join the waitlist

Sessions run one at a time, so places open in small waves. Tell us a little about you and the everyday annoyance you'd love to fix — we'll be in touch when a slot opens.

We'll only use this to get in touch about a session — no list, no spam.
What's next

Where it's going

Over time, people who've built something join occasional group sessions — sharing what they've made, asking anything, learning from each other. A small, candid room of peers, not an audience.

Not ready for a session? Follow along.

A short, regular brief: a few things built each week, plus a plain-English read on what's moving in AI. No commitment.

No spam. Unsubscribe anytime.